Leading by Example: From Page 2 to Position 1Ranking

Bizz.ke is the #1 Digital Marketing Agency in Kenya, specializing in helping service-based businesses get more clients online. The company faced challenges in improving its own online visibility and attracting potential clients.

Bizz.ke offers comprehensive digital marketing services, including web design, SEO, PPC, Google Ads management, Meta Ads, custom solutions, traffic data analysis, landing pages, and SEO-optimized blog writing.

Target audience: Service-based businesses in Kenya looking to increase online visibility, leads, and sales.

Market: Competitive digital marketing sector in Kenya, with growing demand for online business solutions.

Our website was not appearing on the first page of search results for key digital marketing terms. We had limited organic traffic, making it difficult for potential clients to find us online.

Our website was receiving very few clicks and impressions, indicating that our target audience wasn’t finding or engaging with our content.

The low traffic translated to fewer leads and client inquiries, impacting our business growth.

Our website lacked high-quality, informative content that could attract and retain visitors. Existing content was not properly optimized for search engines, limiting our organic reach.

We weren’t ranking well for important industry-related keywords, reducing our visibility to potential clients searching for digital marketing services.

In the crowded digital marketing sector in Kenya, we were struggling to stand out and establish ourselves as the go-to agency.

• Significantly increase website traffic and impressions
• Improve search engine rankings for key digital marketing terms
• Boost click-through rates (CTR)
• Enhance overall online visibility to showcase Bizz.ke’s expertise
• Timeframe: 3 months (April 1, 2024 – June 28, 2024)

We developed articles, guides, and resources that directly addressed the issues faced by service-based businesses in Kenya. By focusing on client pain points, we demonstrated our understanding of our target market’s needs, positioning ourselves as experts in the field.

This strategy aimed to increase organic traffic by creating content around relevant keywords. We covered topics including digital marketing tips, business growth strategies, and industry trends specific to the Kenyan market.

We refined the content on our service pages (e.g., SEO, PPC, web design) to include relevant keywords and improve their search engine rankings. Our optimization included updating meta titles, descriptions, headers, and body content to better align with search intent.

We identified and created content around high-search-volume keywords relevant to our target audience:

• “Business ideas in Kenya”: This topic attracts potential entrepreneurs who might need our digital marketing services.
• “Loan apps without CRB check in Kenya”: While not directly related to digital marketing, we used this high-traffic topic to attract visitors and then introduce them to our services.
• “Digital marketing courses and services”: This directly relates to our offerings and attracts users interested in digital marketing.

We updated our website’s layout, navigation, and overall design to make it more user-friendly and visually appealing. We made improvements in site speed, mobile responsiveness, and ease of navigation, contributing to better user engagement and potentially higher search rankings.

We optimized image alt tags, improved URL structures, implemented schema markup, and ensured proper use of header tags (H1, H2, etc.). These techniques help search engines better understand and index our website’s content.

We improved the internal linking between different pages on our site, helping to distribute page authority and improve the overall SEO performance of the website. This also helps users navigate our site more easily, potentially increasing time on site and reducing bounce rates.

• Total Clicks increased to 2,150 
• Total Impressions rose to 53,000 
• Average CTR: 4.1% (decreased, but with significantly higher impressions)
• Average Position improved to 16.3
• Significant improvement in rankings for key terms:
  • “55 profitable business ideas to start in Kenya”: 977 clicks, 23,543 impressions
  • “Worst business to start in Kenya”: 689 clicks, 4,676 impressions
  • “75 loan apps without CRB check in Kenya”: 275 clicks, 10,578 impressions

In the last 28 days of the period, Bizz.ke received 1,520 clicks and 34,600 impressions, showing a strong upward trend

• Increased online visibility for Bizz.ke’s services
• Higher number of qualified leads generated through the website
• Improved conversion rates for service inquiries
• Established Bizz.ke as a thought leader in the Kenyan digital marketing space