Our Client Ranking #1 For The Keywords “dairy training in kenya” and “dairy management courses in kenya”

Practical Dairy Training Centre (PDTC) is a dedicated institution empowering Kenyan dairy farmers through comprehensive training programs. PDTC faced challenges with low online visibility and engagement, directly impacting their enrollment numbers.

PDTC offers extensive training in dairy farm management, animal health, milk production and processing techniques, and business skills development.

Target audience: Kenyan dairy farmers, both experienced and newcomers to the industry.

Market: Competitive agricultural education sector in Kenya, with a growing demand for specialized dairy training.

• Poor search engine rankings, with an average position of 23.1
• Limited impressions/search appearances for key search terms related to dairy training

• Only 268 total website clicks over a 5-month period (August to December 2023)
• Low impressions (3,090) indicating few people were seeing their website in search results

• Low click and impression numbers for important terms like “Dairy training in Kenya”, “Dairy management courses in Kenya” and “Dairy farming short courses in Kenya”

• While the initial CTR was 8.7%, it was on very low impression numbers, indicating minimal overall engagement

• The website likely lacked SEO-friendly content that could attract and retain potential trainees

• Low online visibility and engagement were likely resulting in fewer enrollments for their training programs

• Struggling to stand out in the agricultural education sector in Kenya with head-on  competition with a government institution, ie. Dairy Training Institute.

• Difficulty in effectively reaching both experienced dairy farmers and newcomers to the industry

• Low enrollment rates in their training programs.
• Low online visibility and engagement, resulting in fewer enrollments.
• The website lacked high-quality, SEO-optimized content that could attract and retain potential trainees.
• Issues with increasing non-brand clicks.
• Requirement to boost organic sessions and attract new users.
• Goal to enhance keyword rankings for better search engine results.

1. Improve search engine rankings for key dairy training related terms
2. Increase website traffic and impressions
3. Boost click-through rates (CTR) on Google Search results
4. Achieve higher rankings for target keywords
5. Timeframe: 6 months (February 1, 2024 – June 28, 2024)

This overarching strategy aimed to improve PDTC’s online presence and address their core issues.

1. Content Creation: Crafted engaging blog posts, articles, and web copy tailored to PDTC’s audience
2. SEO Optimization: Conducted thorough keyword research and implemented SEO best practices
3. Content Updates: Regularly refreshed core pages to maintain relevance and accuracy
4. Content Strategy & Planning: Developed a data-driven approach to address dairy farmers’ needs and interests

Optimized existing pages for key terms like “dairy training in Kenya” and “dairy management courses in Kenya”. Likely included updating meta titles, descriptions, headers, and content to include target keywords. This tactic was aimed at improving rankings for specific, high-value search terms.

Created a schedule for consistent content creation focused on dairy training topics. This tactic ensured a steady flow of fresh, relevant content, which is favored by search engines.

Strategically linked between different pages on the website. This tactic helps distribute page authority throughout the site and improves navigation for users.

1. Total Clicks from Google Search increased to 515 (92% increase)
2. Total Impressions rose to 10,300 (233% increase)
3. Average CTR: 5% (decreased, but with significantly higher impressions)
4. Average Position improved to 18.6 (from 23.1)
5. Significant improvement in rankings for key terms:
   • “Dairy training Centre”: 23 clicks, 459 impressions 
   • “How to start dairy farming in Kenya”: 12 clicks, 77 impressions
   • “Dairy farming short courses in Kenya”: 11 clicks, 65 impressions

PDTC received 180 clicks in June, a record high despite the niche having very few searches in Kenya. For PDTC, this means not just improved online metrics, but a real increase in their ability to reach and engage potential students, directly supporting their core mission of providing dairy training in Kenya.