Top Digital Marketing Courses in Kenya (2024) – Boost skills
- Introduction
- The Power of Digital Marketing Skills in Kenya: Why do Digital Marketing Courses in Kenya ?
- Finding the Perfect Digital Marketing Courses in Kenya
- 10 digital marketing courses available in Kenya
- Key Considerations When Choosing a Digital Marketing Courses in Kenya
- Alternative options to consider for digital marketing courses in Kenya
- Frequently Asked Questions
- Read Also
Introduction
In today’s world, it seems as if digital marketing is everywhere. Be it newspapers, listening to a radio and not forgetting televisions. Digital marketing is across everywhere. Over 50 million Kenyans are online users. Digital marketing skills are crucial for businesses to survive. Get to acquire more skills by engaging in digital marketing courses in Kenya.
Digital marketing is using digital channels to market your products to targeted customers. These channels include social media, emails, web page ads, and more.
Most companies have made a point of using digital marketing to promote and sell their goods and services. Doing this enables them to reach many people. It also helps them build their brand. And of course, it boosts sales and revenue. Lets not forget about it being a cheaper means of marketing your business.
Picking the right course might be hard. There are many to choose from. Need to learn more of the various digital marketing courses in Kenya, we got you covered. In this article, we will discuss the many digital marketing courses to choose from. You can choose one no matter where you live . Let’s explore this together!
The Power of Digital Marketing Skills in Kenya: Why do Digital Marketing Courses in Kenya ?
1. Career Opportunities
Kenyan digital marketing courses offer career opportunities. They are for those passionate about making an impact in the digital world. Skilled marketers are in high demand as businesses focus on their online presence. Marketers can specialize in social media,
2. Business growth
Digital marketing courses give people the knowledge and skills to use targeted marketing. They also teach how to improve brand visibility. They cover engaging customers and making data-driven choices. These skills are essential for growing businesses in Kenya’s competitive marketplace. By investing in digital marketing education, businesses can stay ahead of the curve. They can capitalize on the many opportunities in the digital landscape.
3. Stay ahead of Competition
These courses are essential for staying competitive in digital marketing. They offer current content. They offer expert guidance and practical experience. They also offer networking and a focus on ongoing learning. These things help individuals thrive in this fast-paced field.
4. Global Reach, Local Impact
Digital marketing crosses borders. It lets businesses in Kenya reach a global audience with their products. By mastering digital marketing, people can help local businesses expand. Businesses use digital marketing to compete globally. They do this through targeted ads, local content, and cross-border e-commerce. This also makes a big impact on the local economy.
5. Empowerment and Entrepreneurship
Digital entrepreneurship is rising. People can use their marketing skills to start online businesses. They can also start e-commerce stores or marketing agencies. Digital channels have power. They can help new entrepreneurs overcome barriers to entry. They can reach niche audiences and disrupt established industries.
6. Social Impact and Community Building
Digital marketing is not just about boosting sales. It’s also about forming bonds and building community. The courses focus on using digital platforms. They aim to address social issues, raise awareness, and build online communities. Digital marketers can advocate for environmental sustainability.
7. Continuous Innovation and Creativity
Digital marketing is creative and innovative, offering endless opportunities for creativity and innovation. The courses encourage learners to:
- Think creatively and experiment.
- Create viral content and design campaigns.
- Explore new tech Digital marketers drive innovation in the industry.
Finding the Perfect Digital Marketing Courses in Kenya
Before you start your journey to find the best digital marketing courses, reflect on :
- Career Goals: What are your career aspirations in the field of digital marketing? Do you want to change careers? Or, to advance in your current role? Or, to gain skills to complement your expertise? Clarifying your career goals will help you identify the kind of digital marketing course. It should align with your ambitions and aspirations.
- Skill Development: What specific digital marketing skills do you want to develop or enhance? Are you interested in social media marketing? How about search engine optimization (SEO), content creation, email marketing, or analytics?
- Current Knowledge: Assess your current level of digital marketing knowledge and expertise. Are you a beginner? You want to build a strong base in digital marketing. Or, do you have some experience? You seek more advanced strategies and techniques.
- Learning Preferences: Consider your preferred learning style and format. Do you prefer in-person classroom instruction, online self-paced learning, or a blended approach? Consider factors. These include flexible schedules, access to resources, and interaction with instructors and peers.
10 digital marketing courses available in Kenya
1. Oracom
OraDMT is one of the exclusive digital marketing training institutes in Kenya. They offer many professional courses along with digital marketing skills. Suitable for busy working Professionals, Entrepreneurs and Students.
Courses and fees
OraDMT offers a variety of digital marketing courses with several learning levels. Their course prices widely vary depending on the course type. Usually, the price ranges from KES 500 to KES 35000 as per the depths of the course.
- Social Media Marketing Training
- Email Marketing Training
- Mobile Messaging Course
- Content Management Systems
- Search Engine Marketing
- Audience Insights and Analytics Training
Contact details
Phone – + 254 745 564 273
Email – info@oradmt.com
Website – oradmt.com
Digital4Africa is a top digital marketing institute in Kenya. It started in 2014, focusing on small and medium businesses. The institute provides services and training.
Courses and fees
Digital4Africa offers a 5-day online course. It’s for working pros and entrepreneurs. The fee of this course is Ksh 15000 with 30 days of free mentorship.
- All Trainings
- Corporate DM Masterclass
- Digital Marketing Masterclass
- Online DM Masterclass
- Training by topic
- Sales Masterclass
- Tools Training
- Web Design Training
Contact details
hello@digital4africa.com
+254 743 830 663
+254 701 056 985
Edulink international college, Nairobi, was set up in the year of 2014. It offers a variety of professional courses apart from digital marketing skills.
Courses and fees
Edulink international college offers a digital marketing course of 10 weeks. The fee structure is not available. You may contact the college using the details below.
- Information Technology
- Advanced Diploma In Software Engineering (ADSE)
- Diploma in Software Engineering
- Certificate In Information Technology (IT)
- Graphics Design, Gaming and Animation
- ICDL -The International Certificate of Digital Literacy
- Digital Marketing Course
- International & UK Foundation Programme
- Certificate in Data Science
- Cyber Security
- Python Programming
- Web Application Development with Python
- Full Stack Development
- Advanced Microsoft Excel
Contact details
Phone – +254 702 684 392
Email – admission@edulink.ac.ke
Website – edulink.ac.ke
ADMI is in Nairobi, Kenya. It is Eastern Africa’s top school for media and tech. It is a new career accelerator. It is for creatives and techies. They get training, mentorship, and a platform.
Availability: Part time evening
Courses Offered
Choose From 3 Certificate Levels
- Professionals want to develop advanced digital marketing skills. They can choose from three levels of digital marketing training. They should pick a level based on their experience and need.
Level 1 – Beginner
- Digital Marketing Fundamentals
- Online Advertising
Level 2 – Intermediate
- Social Media Marketing
- Online Sales
Level 3 – Advanced
- Growth Hacking
- Leading a Digital Marketing Team
Course Schedule: Every Semester.
Credits: Average of 2 units per semester with 24 contact hours each.
Contact details
Address: 3rd Floor, Caxton House, 25 Kenyatta Avenue (corner: Koinange Street), Nairobi
Location: Nairobi
Telephone Number: +254 706 34 96 96, +254 772 91 38 11
Telephone Number 2: +254 202 35 22 21
Email Address: info@admi.ac.ke
College Website: www.admi.ac.ke
5. NIIT Kenya
NIIT is a leading global professional training corporation. They offer a variety of talent development courses. The courses cover topics like artificial intelligence, data science, and machine learning. They also cover digital marketing.
Programs and courses
Diploma in Business and Digital Marketing
Course details:
Term1
- Overview of Marketing
- Digital marketing and opportunities
- Website fundamentals and tools
- Social Media Marketing
- Content Planning $ Promotion
- Email Marketing
Term 2
- Digital Analytics
- Mobile marketing
- SEO
- SEM
- Inbound Marketing
Please contact the institute using the given contact details. You can get the price and other information.
Contact details
- Address: 1st Floor Barclays Plaza, Loita St. Nairobi
- Location: Nairobi, Kenya
- Telephone Number: +254 742376314
- Telephone Number 2: +254 742373284
- Email Address: info@niitkenya.com
- Website: https://www.niitkenya.com/
The course is flexible in its study method, you can log in where and whenever suits you. The training is given through tutor lectures. It includes case studies and exercises.
The course itself will take 35 hours to complete. You’ll then need to study more. This is in addition to this if you want to take the Digital Marketing Institutes exam.
There are ten modules in this course:
1) Digital Marketing Foundation
2) Website Optimisation
3) Content Marketing
4) Social Media Marketing
5) SEO
6) Paid Search
7) Display and Video Advertising
8) Email Marketing
9) Analytics
10) Digital Strategy
7. EduDelphi
EduDelphi is a famous digital training provider that originated in India. It offers several digital marketing courses in Kenya.
Courses and fees
EduDelphi offers an online digital marketing certification course of 30 hours of training with 365 days of access. You’ll need to connect them to get the fee details.
Contact details
Phone – +971 – 4394 – 3634
Email – info@edudelphi.com
Website – edudelphi.com
Simon Page College of Marketing is a modern and dynamic training institution. It is committed to providing quality qualifications and training. It is for professional and academic development across Africa.
Kindly Contact them for more details.
Courses offered
- Chartered Institute of Marketing (CIM)
- Professional Diploma in Digital Marketing (DMI)
- Project Management Professional (PMP)
- Data Science Institute (DSI)
Contact Details
16th Floor, ABSA Towers (Barclays Plaza), Market Street, Nairobi, Kenya
Email: progress@simonpage.ac.ke
Phones: +254 72 414 6609
What they offer:
- Digital Marketing
- Using Social Media Websites in Marketing
- YouTube Channel Creation and Management
- Social Media Websites Data Analytics for Marketing
- Search Engine Optimization (SEO)
Contact details
Address: 2nd Parklands Avenue, Nairobi, Kenya
Phone: (+254) 729-644691 / 733-747902 / 728-449688 / 0794-185684
Email: admissions @ oshwalcollege.ac.ke
Other Universities and Colleges offering digital marketing courses in Kenya
- University of Nairobi
- Zetech University
- Strathmore University
- Uwezo College in Machakos
- The cooperative University of Kenya
For more information visit their websites for more details.
Key Considerations When Choosing a Digital Marketing Courses in Kenya
- Course Curriculum
Evaluate the course curriculum. Check that it covers the key digital marketing channels and skills you need. Look for courses with topics like SEO, social media, content, email, and analytics. Assess if the curriculum is full. It should be up-to-date with industry trends and best practices.
- Learning Format
First, look at the learning formats. They are online, in-person, part-time, and full-time. Pick one that fits your schedule, preferences, and style. Online courses are flexible and easy. In-person ones offer hands-on learning and networking. Most digital marketing courses in Kenya provide online options.
- Instructor Expertise
Look for courses led by experienced instructors. They have industry knowledge and a proven track record in digital marketing. Research the instructors’ backgrounds. Check their qualifications and professional experience. This is to ensure they are able to provide valuable insights and guidance in the course.
- Cost and Value
Compare course fees and evaluate the value proposition of each course. Consider factors. These include the content quality and learning outcomes. Also, the extra resources and potential return on investment. Cost is important. But, prioritize the course’s value and relevance to your goals.
- Student Reviews and Ratings
Read student reviews. Look at the ratings. They give insight into the course’s experience and effectiveness. Look for feedback on the course content. Also, look for feedback on the instructor quality, learning format, and overall satisfaction.
Alternative options to consider for digital marketing courses in Kenya
Industry Webinars and Events:
Attending webinars and industry events can be free or paid. They offer great value for people looking to learn from experts. The events often have keynote speakers, panel discussions, and workshops. They cover a wide range of digital marketing topics and trends.
Digital Marketing Blogs and Podcasts
Blogs and podcasts on digital marketing are valuable resources. They offer a lot of information, tips, and insights on many digital marketing topics. In Kenya, there are respected blogs and podcasts for digital marketers. They offer valuable resources. The resources keep people updated on industry trends and best practices. They cover topics. Examples are social media marketing, search engine optimization (SEO), and content marketing. They also cover email marketing and more.
