The business space is moving fast and into the tech world by incorporating digital marketing and your business needs to adapt fast. Platforms which allow businesses to directly engage with their customers all at the tap of a button have emerged. Interesting right? Whatsapp business is one of the leading platforms and here is everything you should know!
Why should you add a responsive WhatsApp chat widget to your website?
Staying in touch with your customers is a proven strategy to maintain and grow a business. Your ability to respond to customers questions in a well and timely manner will help you earn their trust and gives you the competitive edge. This allows you to have a greater reach for customers while still maintaining communication channels. Convenient isn’t it?
1. Send automated WhatsApp messages that deliver a personal touch
Automation of follow up messages and responses enhances efficiency by allowing faster responses to queries creating a positive user engagement.
2. Engage with your customers using interactive WhatsApp templates
When securing the long-term success of your business is a priority, engaging with your clients is a necessity. Whatsapp has interactive templates that include, include order progress updates, customized product recommendations, language and preference customization, event notifications, easy appointment scheduling, prompt customer support, extensive FAQs, and feedback/surveys.
3. Drive customer engagement with WhatsApp Business API
One unique feature that enables businesses to effectively manage conversations inside the platform and communicate with clients is the creative WhatsApp API. This special feature makes it easier to send bulk messages and notifications quickly, greatly increasing convenience by cutting down on the amount of time spent on one-on-one conversations.
How integrating WhatsApp has helped improve customer experience
1. The integration of WhatsApp empowers businesses to engage with clients in real-time, swiftly addressing queries, fostering interactivity, and enhancing customer focus and responsiveness.
2. In the travel industry, airlines and even travel agencies have opted to using WhatsApp business for customer support, travel information e.g. hotel reservations and even flight itinerary all available at the tap of a button.
3. In the E-commerce space WhatsApp business is being used to create catalogues and even business profiles for their business where clients can see what is being offered while allowing them to still make inquiries.
4. A good example is the Housing Finance Corporation reported they have seen inquiries and customer interaction double up meaning more money and satisfied customers.
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